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ISO 9001:2015 Clause 2 – Quality Management Principles Explained

Introduction

ISO 9001:2015 is based on a strong foundation of quality management principles (QMPs), which offer an organizational framework for sustained success. Clause 2 of the standard presents these principles, which were derived from ISO 9000 and developed by international experts of ISO/TC 176.

These principles are not merely theoretical precepts, they are best practices used globally by organizations looking to enhance customer trust, operational efficiency, and sustainable growth.

Here, ISO identifies seven principles of quality management, each with a rationale, benefits, and recommended actions for organizations to integrate them in their management systems.

ISO-9001-2015-Clause-2

The seven principles are:

  • Customer Focus
  • Leadership
  • Engagement of People
  • Process Approach
  • Improvement
  • Evidence-based Decision Making
  • Relationship Management

Let’s look at each principle in detail.

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QMP 1 – Customer Focus

The primary focus of quality management is to meet customer requirements and to strive to exceed customer expectations.

  • Sustained success is achieved when an organization attracts and retains the confidence of customers and other interested parties on whom it depends.
  • Every aspect of customer interaction provides an opportunity to create more value for the customer.
  • Understanding current and future needs of customers and other interested parties contributes to sustained success of an organization.

QMP 2 – Engagement of People

It is essential for the organization that all people are competent, empowered, and engaged in delivering value.

Competent, empowered, and engaged people throughout the organization enhance its capability to create value.

To manage an organization effectively and efficiently, it is important to involve all people at all levels and to respect them as individuals. Recognition, empowerment, and enhancement of skills and knowledge facilitate the engagement of people in achieving the objectives of the organization.

QMP 3 – Leadership

Leaders at all levels establish unity of purpose and direction and create conditions in which people are engaged in achieving the quality objectives of the organization.

Why it matters:
Without leadership, even the best processes fail. Leaders set the vision, inspire people, and align resources with organizational objectives. Strong leadership ensures that policies and strategies are consistently applied across the business.

Benefits:

  • Clear direction for employees
  • Alignment of organizational strategies
  • Increased accountability and trust

Typical actions:

  • Communicating vision and values across the organization
  • Encouraging open communication
  • Creating a culture of trust and collaboration

QMP 4 – Process Approach

Consistent and predictable results are achieved more effectively and efficiently when activities are understood and managed as interrelated processes that function as a coherent system.

The quality management system is composed of interrelated processes. Understanding how results are produced by this system, including all its processes, resources, controls, and interactions, allows the organization to optimize its performance.

QMP 5 – Improvement

Successful organizations have an ongoing focus on improvement.

Why it matters:
Markets evolve, customer expectations change, and technology advances. Organizations that fail to improve stagnate and lose relevance. Improvement should not be treated as a one-time activity but as a culture.

Benefits:

  • Adaptability to changes in the business environment
  • Enhanced efficiency and reduced waste
  • New opportunities for growth and innovation

Typical actions:

  • Establishing measurable improvement objectives
  • Regularly reviewing performance and identifying gaps
  • Encouraging employees to suggest improvements
ISO 9001:2015 Quality Management Principles

Explore six key principles that drive organizational success under ISO 9001:2015.

ISO 9001:2015 Quality Management Principles
1

Customer Focus

Understanding and meeting customer needs to ensure long-term success.

2

Leadership

Strong leadership sets direction and builds alignment within the organization.

3

Engagement of People

Empowering and involving people at all levels for better results.

4

Process Approach

Managing activities and resources as processes to achieve efficiency.

5

Improvement

A culture of continual improvement drives organizational performance.

6

Evidence-Based Decisions

Making decisions based on data and analysis to reduce risks.

QMP 6 – Evidence-based Decision Making

Decisions based on the analysis and evaluation of data and information are more likely to produce desired results.

Decision-making can be a complex process, and it always involves some uncertainty. It often involves multiple types and sources of inputs, as well as their interpretation, which can be subjective.

It is important to understand cause-and-effect relationships and potential unintended consequences. Facts, evidence, and data analysis lead to greater objectivity and confidence in decisions made.

QMP 7 – Relationship Management

For sustained success, organizations manage their relationships with interested parties, such as suppliers.

Interested parties influence the performance of an organization. Sustained success is more likely to be achieved when an organization manages relationships with its interested parties to optimize their impact on its performance.

Relationship management with its supplier and partner network is often of particular importance.

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Conclusion

Clause 2 of ISO 9001:2015 establishes clearly that quality management has not only to do with processes and conformity, but also with principles and individuals. The seven quality management principles serve as a guide for organizations to pursue consistent performance, customer confidence, and long-term success.

Through the implementation and embracement of these principles, companies, both small businesses and large firms, can develop a quality culture, improve decision-making, and always improve.

In the end, these principles turn ISO 9001:2015 into a compelling tool for organizational excellence.

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FAQ

What are the 7 Quality Management Principles (QMPs) of ISO 9001:2015?

The seven QMPs of ISO 9001:2015 are the core pillars of a strong quality management system. They are: Customer Focus, Leadership, Engagement of People, Process Approach, Improvement, Evidence-based Decision Making, and Relationship Management.

The Process Approach is essential because it encourages managing all activities as interconnected processes. This ensures consistency and predictability, improving efficiency and resource management across the organization.

Leadership is critical in ISO 9001:2015 because it’s responsible for setting a clear vision and direction. Strong leaders align company objectives and create a culture where people are engaged and empowered, which is vital for the system’s success.

Evidence-based Decision Making means making choices based on data and information analysis. This principle helps reduce uncertainty and subjectivity, leading to more objective and effective decisions that produce the best results.

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